There has been a severe recession in the world economy in recent years, yet electronic commerce, the topic of this book, has grown rapidly, with compa-. Relatedly, a more specific definition of e-commerce is provided by Turban, King, Lee, Liang and Turban () who state that "e-commerce is the process of. PDF | On Jan 1, , Turban E and others published Electronic Commerce: A Managerial Perspective.
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Electronic Commerce A Managerial Perspective, by Efraim Turban, David King, Judy McKay, Peter Marshall, Jae Lee, and Dennis Viehland. Published by. bedsramlofosse.gq - Ebook download as PDF File .pdf), Text File .txt) or read book Jae Kyu Lee Ting-Peng Liang Deborrah C. Turban. Electronic Commerce. Electronic commerce (EC) describes the manner in which. PDF · Overview of Electronic Commerce. Efraim Turban, Jon Outland, David King, Jae Kyu Lee.
The new Chapter 7 concentrates on social media marketing, social shopping, and social CRM.
Chapter 8 focuses on enterprise social networks, crowdsourcing, and other applications of social media. The major new topics are divided here into the following categories: New cases The following are some of the new cases: New Features In additional to the regular features of the book discussed later we added: Wikipedia and other wiki-based resources Given the copyright issues and some uneven quality issues, we elimi- nated citations from Wikipedia and similar wiki-based sources.
Furthermore, these sources are evolving and changing. Yet, we strongly recommend that instructors encourage students to look at these sources. Note that Wikipedia provides information about the completeness and the quality of many of its entries. Therefore, instructors should review the entries before recommending them to students. The following tutorials are not related to any specific chapter.
They cover the essentials of EC technologies and provide a guide to relevant resources. Upon completion of this book, the reader will be able to: Define all types of e-commerce systems and describe their major busi- ness and revenue models.
Describe all the major mechanisms that are used in e-commerce. Describe all methods and models of selling products and services online.
Understand all online business-to-business activities, including selling, procurement, auctions, and collaboration. Describe the importance of mobile commerce, its content, and implementation. Describe social networks, social customers, virtual worlds, and social software as facilitators of e-commerce. Describe the landscape of social commerce applications, including social shopping and advertising, social CRM, social entertainment, and crowdsourcing. Describe social enterprise systems. Understand online consumer behavior.
Describe marketing and advertising in the Web environment. Describe security issues and their solutions in e-commerce.
Describe the use of e-payments, including mobile payments, in e-commerce. Understand order fulfillment in e-commerce and its relationship to sup- ply chain management. Understand e-commerce strategy and describe its process and steps, including justification, planning, implementation, and assessment. Describe the global aspects of e-commerce. Explain the issues of using e-commerce by small- and medium-sized companies.
Table of contents
Understand the ethical, legal, social, and business environments within which e-commerce operates. Describe the options of acquiring or building EC systems.
This is the most comprehensive EC textbook available. It covers more topics than any other text and it provides numerous examples and case studies as well as links to resources and references. E-commerce can be approached from two major perspectives: This text uses the second approach. Most of the presentations are about EC applications and their implementation. However, we do recog- nize the importance of the technology; therefore, we present the essentials of security in Chapter 10 and the essentials of infrastructure and systems devel- opment in Chapter We also provide some detailed technology material in.
Managerial issues are also provided at the end of each chapter. In contrast to other EC books written by one or two authors who claim to be polymaths, we have a diversified team of authors who are experts in a variety of fields, including a senior vice president of an e-commerce-related com- pany.
All contributions were copyedited to assure quality and uniformity. Extensive, vivid examples from large corporations, small businesses from different industries and services, governments, and nonprofit agencies from all over the world make concepts come alive.
These examples, which were collected by both academicians and practitioners, show the students the capa- bilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. Throughout the book, we present the theoretical foundations necessary for understanding EC, ranging from consumer behavior to the economic theory of competition. Furthermore, we provide website resources, numerous exer- cises, and extensive references to supplement the theoretical presentations.
At the end of each chapter, we provide a list of online resources with links to their websites. This book presents the most current topics relating to EC, as evidenced by the many citations from to Finally, we introduce some of the most promising newcomers to e-commerce such as Pinterest, Instagram, Volusion, and Shopify.
In contrast to other EC books that highlight isolated Internet-based systems, we emphasize integrated systems that support the entire life cycle of e-commerce. Social network-based systems are highlighted, as are the latest developments in global EC, mobile commerce, and in Web-based Apps. The importance of global competition, partnerships, and trade is increasing rapidly.
EC facilitates exporting and importing, the management of multina- tional companies, and electronic trading around the globe. International exam- ples are provided throughout the book. Examples and cases presented are from over 20 countries.
Throughout the book, we provide discussions and examples of small- and middle-sized companies in addition to the large ones. In numerous places, we cover the topic of e-commerce in governments and other public and not-for-profit organizations. E-commerce is interdisciplinary in nature, and we illustrate this throughout the book.
Major EC-related disciplines include accounting, finance, informa- tion systems, marketing, management, operations management, and human resources management. In addition, some non-business disciplines are touched upon, especially public administration, computer science, sociology, engineering, psychology, political science, and law.
Economics also plays a major role in the understanding of EC. In addition to EC success stories, we also present EC failures and, wherever possible, analyze the causes of those failures with lessons learned e.
More than 50 online files are available to supplement text material on a chapter-by-chapter basis. These are available at affordable-ecommerce- textbook. While covering all major EC topics, this book is clear, simple, and well organized. It provides all the basic definitions of terms as well as logical and conceptual support. Relevant review ques- tions are provided at the end of each section so the reader can pause to digest the new material.
In this book, the reader will find several hundred links to useful resources supplementing all topics and providing up-to-date information. With so many links, some may change over time.
Five to ten topics for individual discussions, seven to twelve class discus- sion and debate issues are available in each chapter. A class assignment that involves the opening case is available in each chapter.
A class assignment that requires watching one or more short videos 3—10 minutes about a certain technology or a mini case, followed by questions or some other student engagement are included.
Videos related to specific topics are suggested in the text, some related to cases.
Over 75 real-world examples on specific topics and subtopics are used. Learning objectives for the entire book are provided in this preface. A dis- cussion of electronic markets and their impacts is provided in Chapter 2, where special attention is given to EC mechanisms ranging from traditional shopping carts to social networks and social software tools. We also intro- duce augmented reality, crowdsourcing and virtual worlds as platforms for EC in this chapter. Chapter 3 addresses e-tailing and electronic service industries e.
In Chapter 4, we examine the major B2B models, including online auctions, online trading, e-procurement, and online marketplaces. In Chapter 5, we present several non-selling applications, such as e-government, e-learning, e-books, collaborative commerce, and person- to-person EC. Chapter 6 explores the developing applications in the world of wireless EC m-commerce, l-commerce, and pervasive computing.
Electronic Commerce 2018: A Managerial and Social Networks Perspective, Ninth Edition
In addition, we cover the Internet-of-Things, smart systems and wearables. In Chapter 7, we explore the world of social media marketing and social CRM.
Chapter 8 covers enter- prise social networks, crowdsourcing, and other social media applications. There are four chapters in this part. Chapter 9 is dedicated to online consumer behavior, market research and advertising. Chapter 10 begins with a discus- sion of the need to protect EC systems. It also describes various types of attacks on e-commerce systems and their users, including fraud, and how to minimize these risks through appropriate security programs.
The chapter also deals with the various aspects of cyberwars. Chapter 11 describes a major EC support service — electronic payments including mobile payments. Chapter 13 discusses the process of EC strategy and strategic issues in imple- menting EC. The chapter also presents global EC and EC for small busi- nesses. Chapter 14 deals with implementation issues, concentrating on justification and cost—benefit analysis, system acquisitions and developments, and the impacts of EC on organizations.
Chapter 15 deals with legal, ethical, and societal issues concentrating on regulatory issues, privacy, and green IT. Chapter 16 is unique; it describes how to build an e-business from scratch, as well as how to add e-commerce projects to conventional businesses.
It also. The text offers the student a number of learning aids: Learning objectives at the beginning of each chap- ter help students focus their efforts and alert them to the important con- cepts to be discussed.
Additionally, note the newly added learning objectives for the entire book. Each chapter opens with a real-world example that illus- trates the importance of EC to modern corporations. These cases were carefully chosen to call attention to some of the major topics to be covered in the chapters. In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Dozens of examples illustrate how EC concepts and tools are applied.
These are usually linked to detailed descriptions.
Numerous eye-catching figures and tables extend and supplement the text presentation. Each section in each chapter ends with a series of review questions about that particular section. These questions are intended to help students summarize the concepts introduced and digest the essentials of each section before moving on to another topic. Each key term is defined in the text when it first appears. In addition, an alphabetical list of key terms appears at the end of each chapter.
At the end of every chapter, we explore some of the special concerns managers face as they prepare to do business in cyber- space. The chapter summary is linked one-to-one with the learning objectives introduced at the beginning of each chapter. Questions for Discussion by individual students are intended to challenge them to express their thinking about relevant topics. Topics for Class Discussion and Debates promote dialogs and develop critical-thinking skills.
Internet Exercises are challenging assignments that require students to surf the Internet and apply what they have learned. Over hands-on. The Team Assignments and Projects are thought-provoking group projects designed to foster teamwork. Each chapter ends with a comprehensive case, which is presented somewhat more in depth than the in-chapter EC Application Cases.
Questions follow each case relating the case to the topics covered in the chapter. In addi- tion, we provide a list of Web addresses linked to relevant resources that can be used to supplement the chapter. The following support materials are also available. Outland, includes answers to all review and discussion questions, exercises, and case questions. He also wrote the Test Item File that is an broad set of multiple-choice, true-false, and essay questions for each chapter.
The book is supported by a companion website that includes: The following individuals contributed material for this edition. Seballos II contributed the new illustrations and helped update several chapters. Many individuals helped us create this text. Faculty feedback was solicited via written reviews and through individual interviews. We are grateful to them for their contributions. Several individuals helped us with the research and the administrative work.
We thank all these individuals for their dedication and excellent perfor- mance shown throughout the project. We recognize the outstanding contribu- tion of Daphne Turban in reading the entire manuscript, researching and providing relevant sources, performing a preliminary copyediting, and offer- ing over 3, useful comments.
We also recognize the various organizations and corporations that pro- vided us with their permission to reproduce material. Last, but not least, we thank Judy Lang, who as coordinator, advisor, and problem solver, contrib- uted innovative ideas and provided the necessary editing and formatting of this text. We appreciate the assistance provided by the Springer team under the lead- ership of Neil Levine, Matthew Amboy, and Christine Crigler. The previous editions of the book were reviewed by many professors.
We wish to thank all of them for the valuable comments they provided. We also thank the reviewers of this edition, the anonymous faculty from the fol- lowing universities: Dress for Success Definitions and Concepts Going Digital and Social From Social Commerce to Virtual Worlds Organizational Responses Business Pressures EC Support Services EC Strategy and Implementation An Overview EC Applications Introduction to E-Commerce and E-Marketplaces Emerging EC Delivery Platforms EC Application: How Blue Nile Inc Contents xix Case Augmented Reality and Crowdsourcing..
Electronic Catalogs Web The Ultimate Online Classified Community What Does the Future Hold?
Is Changing the Jewelry Industry Search Engines Digital Items. The King of E-Tailing Products and Services A Lifestyle and Travel Social Network Security for Online Bank Transactions Contents xxi Online Delivery of Digital Products Retailers Versus E-Tailers From Dating Services to Wedding Planning Sell-Side E-Marketplaces Collaborative Commerce Contents xxiii Corporate Enterprise Portals From E-Government to E-Learning Knowledge Management at Infosys Technologies Advisory Systems Components and Services of Mobile Computing C2C Applications Consumer Services From Security and Privacy to Barriers to M-commerce Motorola Enterprise: Wireless Solutions for a Hospital and a Manufacturer Social Marketing From Recommendations to Reviews An IBM Approach Definitions and Evolution A Unique Social Shopping Community A Trendsetter in Social Shopping Social Media Projects Social Business and Social Enterprise Contents xxvii Applications in Virtual Worlds Serve the Customers While Learning from Them Will the Company Prosper?
Market Segmentation Some Representative Examples. Contents xxix The Online Advertising King Pop Ups General Controls From Phishing to Spam and Fraud.. Access Control From Viruses to Denial of Service Internet Stock Fraud Aided by Spam. Securing E-Commerce Networks Ups and Down but Alive How One Bank Stopped Scams Crutchfield Goes Mobile Contents xxxi Automating the Shopping and Payment Processes Alternatives to E-Micropayments How site.
From Same Day to a Few Minutes..
Electronic Commerce Perspective Efraim Turban PDF 5682a4430
Red Hat: Collaborative Strategic Planning Contents xxxiii Closing Case: Concepts and Overview How Can They Be Justified? The Story of Blissful Tones Webstore From Justification to Successful Performance Some Illustrative Examples An EC Application Contents xxxv What Needs to Be Justified?
When Should Justification Take Place? I Am Hungry: Cheap Eats Is Not the Solution Contents xxxvii Privacy Issues in Web E-Discovery and Cyberbullying Small Business Accepting Credit Cards How Does Baidu Succeeds? EC Application Contents xxxix Managerial Issues Describe some EC business models. Describe and discuss the content and frame- 1. Describe the major environmental business Organizational Responses Turban et al..
List and describe the major limitations of EC Discuss the benefits of EC to individuals From Social organizations.. How Starbucks Upon completion of this chapter Electronic Commerce: Commerce to Virtual Worlds Describe social commerce and social software..
Discuss e-commerce DOI Define electronic commerce EC and 1. Describe the major types of EC transactions Understand the elements of the digital world Many people view Starbucks as a traditional store where customers drop in Describe the drivers of EC These offerings include thing many people think about is the utilization coffee.
The last at starbucksstore. The gift card is sent to the recipient via petition e. The opposite is chandise. The store was in operation for years. Starbucks realized that better interaction with its customers is necessary and decided to solve Loyalty Program the problem via digitization.
Excellent coffee and service helped ping at a Starbucks physical store. But lately the company embarked on dard and special items. The system is connected. Customers can order rare several digital initiatives to become a truly and exquisite coffee that is available only in some technology-savvy company. Payments can be made with a credit card or nomic slowdown.
Starbucks is turning itself into a using typical shopping cart called My Bag. The program is managed electronically. It also created the physical stores with their mobile devices. Shoppers have an app on their mobile device. The company appointed a Senior Paying from Smartphones Executive with the title of Chief Digital Officer to Starbucks customers can also pay for downloads in oversee its digital activities.
This decline was caused by not only the eco. In addition. Like airlines and other vendors. Now customers around the U. Payments Digital Venture Group to conduct the technical can be made by each of two technologies: Starbucks is also active on employees can make improvement suggestions.
Note that Starbucks is ment Chapter 7. The company is also advertising interactions and user involvement and engage. The community generated The com.
It also This blog is written by employees who discuss runs advertising campaigns there. Starbucks what the company is doing about ideas submitted has about The company uploads videos. For example. The sys. Starbucks has a presence on both YouTube youtube. The cost to the Starbucks lowers February Starbucks has a profile on the LinkedIn site with over It provides Exploiting Collective Intelligence business data about the company.
As of November By October Starbucks offers one For details see Magid The Square several social commerce activities there. Starbucks Idea in Action Blog with a selection of videos and photos for view. Opening Case: Fully integrated into Facebook. Starbucks Actions on Twitter trations. The site revolutionary system Chapter 11 allows was built with input from Starbucks customers.
Starbucks had over 2. Starbucks Twitter. Being a digital enterprise can be very then the operating income is increasing rapidly. Based on Belicove To support its digital activities the company offers com both accessed May Starbucks had a better understanding of the 3. This is typical in EC. There are multiple activities in EC not work. Starbucks In this opening chapter.
Since 5. In You can do so because online your cus- tomer base is huge. Callari Walsh Special attention is provided to the Bryson-York Starbucks turned the merchandise or service.. The vice. Gembarski As of fall downloaders and sellers. In Starbucks around sales by effectively integrating the digital and other webstores you order. The case shows major benefits both to location company called Placecast. The site is very popular on Facebook where it has millions of fans.
Van Grove emergence of the social economy. Teicher These are: Foursquare Chapter 7. The EC capabilities include the ability opportunities and the limitations. Loeb In a regular store you pay and pick up According to Bryson-York Doing business electronically is one of the major activities Early Adoption of Foursquare: A Failure of e-commerce.
In it was listed by oriented enterprise. Both approaches Fortune Magazine as one of top social media constitute the backbone of electronic stars Fortune Not all Starbucks social media projects were suc.
The case demonstrates several of the topics cesses. The initiative simply did 1. We also presented some of the drivers and Belicove for details. New York Times. Internet and intranets to download. For an overview. Also watch the video example. Electronic commerce EC refers to using the otherwise we have partial EC. Overview of Electronic Commerce. Pages Mechanisms, Platforms, and Tools. Retailing in Electronic Commerce: Products and Services. Business-to-Business E-Commerce.
Innovative EC Systems: Mobile Commerce and the Internet of Things. Intelligent Smart E-Commerce. Social Commerce: Foundations, Social Marketing, and Advertising. Marketing and Advertising in E-Commerce. For example, an organization can select the type of inventory accounting— FIFO or LIFO —to use; whether to recognize revenue by geographical unit, product line, or distribution channel; and whether to pay for shipping costs on customer returns.
Each independent center or subsidiary may have its own business models , workflows , and business processes. Given the realities of globalization, enterprises continuously evaluate how to optimize their regional, divisional, and product or manufacturing strategies to support strategic goals and reduce time-to-market while increasing profitability and delivering value.
Since these smaller companies' processes and workflows are not tied to main company's processes and workflows, they can respond to local business requirements in multiple locations. Technical solutions include rewriting part of the delivered software, writing a homegrown module to work within the ERP system, or interfacing to an external system. These three options constitute varying degrees of system customization—with the first being the most invasive and costly to maintain.
Key differences between customization and configuration include: Customization is always optional, whereas the software must always be configured before use e. The software is designed to handle various configurations, and behaves predictably in any allowed configuration. The effect of configuration changes on system behavior and performance is predictable and is the responsibility of the ERP vendor.
The effect of customization is less predictable. It is the customer's responsibility, and increases testing activities. Configuration changes survive upgrades to new software versions. Some customizations e. Other customizations e.Travelers can share good travel experiences or warn others of bad The term Web 2. E-government social customers.
Despite these barriers. It seems that the IBM effort also concentrates on improved above definition emphasizes the social goals.
Understand the ethical, legal, social, and business environments within which e-commerce operates.
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